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Green Teams Program Resources - Behavior Change

BEHAVIOR CHANGE

Transformation to a culture that values sustainability will require changes in perspective and action. Key to this process are awareness of the problem, ability and willingness to make a change and the motivation to do so. From all our unsuccessful New Year's resolutions, we know that just having a willingness or  knowledge won't make the change happen. What can help the process are prompts, feedback, dynamic messages, setting goals and rewards. Check out the resources below to find information on how to combine these elements into behavior change campaigns.
 

Behavior Change Resources by Type

Videos

 

Change the Way you Think

Change the way you look at your life, from your morning cup of coffee to the way in which your business is run. This video is helpful in starting a discussion in your group exploring the upstream and downstream impacts of unsustainable actions.

Copy link: https://www.youtube.com/watch?v=nDTmjR_GG1w

The World Has Changed

Over the course of the past generation, the world has changed tremendously. Actions that used to be accepted, no longer are. Use this video to prompt a discussion about choices that are the norm today, such as the use of disposable coffee cups, and imagining what actions could become the standard.

Copy link: https://www.youtube.com/watch?v=uoQStgVXaaM

Behavior Drivers: the BJ Fogg Model

To change behavior, the first step is to understand the behavior drivers. In this short video, BJ Fogg, a behavioral psychologists at Stanford, reviews the three elements that coincide for a behavior to occur: a trigger, motivation and ability. For a deeper dive into this model, visit this review

Presentations and PDFs